About Course
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By
understanding how to place digital at the heart of your business, you’ll learn how to align your
strategy around customer personas, your brand story, your team, and the customer buying
process.
Course Content
Module 1 – The Customer and Your Brand Story
Module 2 – Setting a Budget, Nurturing a Team, and Assessing Risk
Module 3 – Channel Planning for a Complex Buying Process
Module 4 – Becoming a Digital Leader
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