Digital Display Advertising

Categories: Stepout Track
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About Course

Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll
discover the principles of graphic design, campaign strategy and budget management, and how
to test and measure different creative to make the most of your display strategy.

Course Content

Module 1 – Planning and Managing Display Advertising

Module 2 – Demand Generation & Video Advertising

Module 3 – Setting up and Targeting a Display Advertising Campaign

Module 4 – Measuring Display Advertising and Presenting Results

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